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There are many facets to consider when selling wholesale produce. From understanding the health benefits of frozen fruit to familiarizing yourself with various types of food packaging, there’s much to learn. So, without further ado, continue reading our complete guide to selling frozen fruit to empower your wholesale business!

How to Become a Frozen Fruit Supplier

Launching a frozen fruit supply company can be a pretty time-consuming venture. However, it’s not only possible to do so, but operate a successful one at that. This section will cover everything you need to know about successful wholesale frozen fruit distributors. In fact, many of the leading brands in the food and beverage industry followed the same path. Now, let’s dive in!

How Businesses Can Launch Successful Frozen Fruit Brands

Operating a successful frozen fruit business isn’t as daunting as it might sound. Learn how to do so in the following eleven steps:

1. Conduct Market Research: Understand the landscape so that you can identify your ideal customer profile. 
2. Determine Sourcing Methods: How will you source various types of products? From where will you get them? How often? You must determine this information before launching a business entity. . 
3. Learn About Cold Chain Logistics: In short, these shipping protocols are what’s needed for refrigerated and frozen perishable goods. 
4. Gain Legal Assistance: There will be numerous compliance standards and regulations you’ll have to follow. So, become familiar with them sooner than later. 
5. Acquire Sturdy and Insulated Wholesale Packaging: Frozen goods are packaged differently for safety reasons. Purchase bulk quantities of freezer bags for your products. Other types of packaging can lead to food spoilage. 
6. Select Preservation Methods: Will you be preserving the fruit in addition to freezing it? How will the fruit be washed and processed beforehand? Determine these steps as early as possible. 
7. Add Your Product Catalog to a Wholesale Directory: By adding your products to a directory, your brand’s exposure can skyrocket exponentially. 
8. Conduct Product Marketing Efforts: There are numerous strategies you can leverage, from social media marketing to percent discounts. 
9. Price Each Product: Once you design a catalog, it’s time to come up with a pricing strategy. Offer customers a great value and watch profits soar. 
10. Choose an Operational Structure: Employ labor as well as tech solutions to run your business as efficiently as possible. 
11. Conduct Projections for the Upcoming Years: It’s vital that you plan for the future. So, forecast data metrics for the next three years.

Become One of the Industry’s Best Frozen Fruit Wholesalers

Now that you know the initial steps it takes to become a frozen fruit supplier, it’s time to go over some tips that will streamline daily operations. Check out the next section for the details!

Tips for Running a Successful Wholesale Frozen Fruit Business

Okay, so you’re aware of how you can go about launching a wholesale frozen fruit business. But what happens when you run into roadblocks during the process? As a business owner or upper-level executive, this is inevitable. So, we gathered a list of tips that should help you out when distributing frozen fruit to manufacturers, restaurants, and grocery stores.

9 Tips for Running a Successful Wholesale Frozen Fruit Business 

Ready to learn how you can empower your wholesale frozen fruit business? Utilize the following tips and be on the road to success:

1. Leverage the efficiency that coincides with an order fulfillment ������ٱ�.��
2. Only partner with reputable suppliers that suit your business’ budget. 
3. Only sell organic products to accommodate all consumers and sustainable restaurants. 
4. Implement product differentiation by offering a wide range of products.
5. In addition to fruit, sell wholesale frozen vegetables as well. 
6. Use the strongest packaging and shipping materials you can find. 
7. Use sufficient and eco-friendly distribution channels. 
8. Determine product prices based on the market value of each fruit. 
9. Stay in the know about changes in laws and regulations.

Improving Your Wholesale Frozen Fruit Company Is Easy!

While these tips should help you optimize your wholesale frozen fruit business, it can still be a competitive market. In the next section, you’ll find a list of the nation’s leading frozen fruit brands. So, consider taking inspiration from them if needed!

The Best Frozen Fruit Brands In the U.S. As of 2024

The best frozen fruit brands in the United States earned their recognition for good reasons! From organic produce to ethical farming practices, there are many reasons that set them apart from lesser-known brands. Ready to get an idea as to how your business could end up on a “best of” list in the future? Read on to find out!

6 Best Frozen Fruit Brands In the United States

Chances are, you’ll be familiar with several, if not all of the following brands. After all, they sell some of the most nutritious items in the frozen food aisle. Have a look:

1. Dole: The most notable frozen fruit brand, mainly known for their smoothie-ready blends.
2. Great Value: As one of the leading private label brands, Walmart offers a massive selection of frozen fruit through Great Value.
3. Earthbound Farm: What’s better than 100% organic frozen fruit? A brand that always promises that their products are free of toxic chemicals and synthetic fertilizers!
4. �²⳾����’s:  By specializing in berries, Wyman’s produces some of the best blueberries on the market. Plus, they’re grown across their own field and barrons. 
5. Private Selection: Instead of just the basics, those shopping at Kroger can purchase gourmet fruit blends and exotic tropical combos thanks to Private Selection.
6. Cascadian Farm: No matter what, Cascadian Farm’s products are always 100% organic. Plus, they nurture sustainable sourcing methods, making them ideal for and grocery stores.

Ready to Buy and Sell the Best Frozen Fruit Brands?

Once you have all your ducks in a row, it’ll be time to determine if you’ll sell private or white label products. Continue onto the next section to learn all about the key distinctions when it comes to wholesale frozen fruit.

The Differences Between Private Label Frozen Fruit vs. White Label Frozen Fruit

When you’re ready to sell wholesale frozen fruit to the masses, you’ll likely sell white label products. Luckily, those are pretty generic and easy to understand. However, it’s important to be familiar with the intricacies of private label products, too. Read on to learn all about the distinctions between both types of wholesale products.

All About Private Label Frozen Fruit

Every private label brand has an exclusive licensing deal with a particular enterprise. More often than not, that enterprise will likely be a grocery outlet as opposed to a restaurant business. However, it’s not impossible for a multi unit restaurant to use a private label brand.

Distributing Private Label Frozen Fruit

Once there’s a signed agreement between a business and a private label brand, shipments can begin. That’s after all customizations are finalized for the packaging, of course!

Pricing Private Label Frozen Fruit

Due to all of the customizations that private label brands handle for the business, prices can be a bit higher than others. This is just a prime example of a premium pricing strategy.

Packaging for Private Label Frozen Fruit

Since private label brands only work with one retailer or food service provider, they design the packaging themselves. Due to the exclusivity of private label brands, they’re able to invest more of their funds into packaging and branding services. This is one of the many perks associated with selling a private label brand, too, since the retailer won’t have to outsource related services from a third-party packing company.

Customer Perception of Private Label Frozen Fruit

The way in which customers perceive private label frozen fruit brands is solely dependent on packaging and design elements. The brand name can play a major role in how customers perceive the brand, too. For example, Walmart’s Great Value brand has a minimal design and is known for being a no-frills, inexpensive brand. All those characteristics go together. 

Meanwhile, a brand like Frederick’s which is sold only at Meijer stores has a sleek and upscale presentation. With black packaging accompanied by product names in vibrant colors, the brand boasts a premium and classy appearance. As you can probably tell just from your favorite brands, the impact of private label branding on consumers is entirely up to the retailer.

All About White Label Frozen Fruit

Every now and then, you’ll stumble across a product that’s strikingly similar to something else on the market. However, that’s no coincidence. These commonalities are likely because they are the same product! Many brands source white label products for the sake of simplicity. However, that doesn’t change the fact that there are many factors attributed to a white label brand. 

Distributing White Label Frozen Fruit

Retailers can purchase white label brands from multiple channels. While some might buy them through wholesale outlets, others may obtain them direc